MARKETING

PORTFOLIO

Social Media Specialist and Content Creator

INTRODUCTION

ABOUT ME

Hi, My name is Martina Briceno, and I am a Creative Communicator and Social Media Specialist. I'm a dedicated marketer with 3+ years of experience with proven track record in driving audience engagement and growth through effective strategies and creative content.

As the content creator and social media strategist of a rapidly growing podcast, I've achieved an impressive following in under six months. I've also excelled as an marketing campaing manager Intern at Influur, leading successful campaigns to increase brand awareness and engagement.

My diverse experiences have equipped me with strong organizational and communication skills. Fluent in both English and Spanish. I'm eager to bring my multifaceted skill set to new opportunities and continue growing in the dynamic field of marketing and social media.

MY MESSAGE

“The best marketing doesn't feel like marketing.”

Tom Fishburne, Founder & CEO, Marketoonist

BACKGROUND

MARKETING CAMPING MANAGER INTERN

Influur

FLORIDA INTERNATIONAL UNIVERSITY

BS in Public Relations, Advertisin​g, Applied Communication​s with a minor in Marketing

CONTENT CREATOR & SOCIAL MEDIA STRATEGIST

Al Contrario Podcast

ASSISTANT

Dalto Shop

GOOGLE

Google Analytics Individual Qualifications

HUBSPOT ACADEMY

Social Media Marketing

APRENDOSEO

SEO 101

SEMRUSH

SEO Fundamental Course

INFLUUR

MARKETING STRATEGY

To further promote the platform and its services, I proposed creating a new YouTube channel that will feature 30-minute interviews with investors, brands, influencers, and members of the Influur team. In addition to these interviews, we will also post short 30-second videos on TikTok and Instagram to increase visibility and engagement.

PROPOSAL

RESULTS

The implementation of my marketing strategy yielded significant results for Influur, resulting in a remarkable 60% increase in social media engagement across various platforms. Specifically, each video related to my proposal garnered a minimum of 10,000 interactions, reflecting the effectiveness of the approach. These outcomes not only showcase the impact of the devised strategy but also underscore its ability to drive substantial engagement and visibility for the brand.

LETTER

EMAIL MARKETING

NEWSLETTER

I played a pivotal role in conceptualizing content ideas and crafting compelling narratives aimed at driving increased viewership for our videos. Leveraging strategic insights and a deep understanding of audience preferences, I formulated engaging newsletter strategies designed to captivate our target audience and encourage them to engage with our video content. Additionally, I took charge of managing the implementation of these strategies through Mailchimp, utilizing its features to effectively distribute newsletters, track engagement metrics, and optimize our outreach efforts.

70.5%

16.4%

OPEN RATE

CLICK RATE

VIDEO CONTENT

VIDEO CONTENT

VIDEO CONTENT

STATIC POSTS

copywrite and graphic design

BY MARTINA BRICENO

LET’S WORK

TOGETHER!

MAIL ADDRESS

martinavbriceno@gmail.com

LINKEDIN PROFILE

https://www.linkedin.com/in/martina-briceno